So this certainly would get your attention…
You wouldn’t want to use this in a marketing communication just to get attention, like “Eat at Joe’s Crab Shack.” You’d want to figure out how it fits into the meaning of your communication. Like “We have quite a load of shrimp down here at Joe’s Crab Shack.” Although that’s a lot of words when you are hung over and hanging out on a beach.
- This type of execution would be most effectively done as a “demonstration” of an issue or benefit. What can you demonstrate in your brand or brand meaning?
- So why would this specific nonsinking sinking boat work? Are you talking about how heavy or big something is? Are you talking about being pulled down? Held back? About mysterious stuff underneath? Are you in trouble? Stressed out? Having a bad day?