Tag Archives: Optical illusion

Depends on your perspective

17 Feb

So I’m in love with this street art. Forgive me. And the stuff on the  Street Art Utopia site is really cool. Since a lot of ambient media that we see is basically street art with a commercial purpose (which I’m sure would make true street artists cringe), it’s a great place to get inspired.

With all those acknowledgments out-of-the-way, I wan to talk about this kind of image:

I’m sure this kind of “art” has a name. I’ve heard it called forced perspective, and according to the Street Art Utopia site, it’s 2-D lines. And it is; it’s basically making a 2D image in a 3D world. How do you put elements of an image there are at different depths and angles, and make it appear flat if the perceiver is standing in the proper place. I’ve never encountered one in real life, but if I did, I can imagine standing in the proper place, moving over a few feet, skooching back over to the right place and watching all the pieces slide into place.

So it looks like this kind of stuff:

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Nautical Illusion

5 Nov

So this certainly would get your attention…

But really it’s a boat made into the optical illusion that it’s sinking. (More information about it here.)

You wouldn’t want to use this in a marketing communication just to get attention, like “Eat at Joe’s Crab Shack.” You’d want to figure out how it fits into the meaning of your communication. Like “We have quite a load of shrimp down here at Joe’s Crab Shack.” Although that’s a lot of words when you are hung over and hanging out on a beach.

Brainstorming:

  • This type of execution would be most effectively done as a “demonstration” of an issue or benefit. What can you demonstrate in your brand or brand meaning?
  • So why would this specific nonsinking sinking boat work? Are you talking about how heavy or big something is? Are you talking about being pulled down? Held back? About mysterious stuff underneath?  Are you in trouble? Stressed out? Having a bad day?
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