Fitting In

16 Feb

So let’s talk about what we can learn from street art. These aren’t examples of guerilla/nontraditional/ambient communications, but we can learn from it.

So today let’s talk about using your environment. Using legal graffiti can be a great way of making your brand feel really local, personal, and incorporated. If you take it a step further, where you haven’t just painted on the walls, but really built into the environment, you’ll get even more personal. People will appreciate the effort.

Now for these particular examples:

 

Lovely. Some version of this could be used to talk about hair. Needs a cut? Unmanageable? Want a natural look? Could do it when the plants are blooming, and talk about “Freshening up for spring.” Or if the plants are more overgrown, could paint face as if it were peeking out, and talk about needing to clear away brush, or not seeing the forest for the trees.

 

And then there’s this:

 

Want to do a PSA about polluted water? Got it. Or if this is over clean water, could do something about how the water tastes so natural and is from a fresh spring.  Or any sort of pipe oriented thing; Maybe could do a PSA about how nasty cigarette smoking is.

 

Options, baby.

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