Innovative use of mundane objects to tell a completely different story. Notice how you spend some time looking at each aspect of each visual to see how they did it. That’s what you want a strategic communication do- be interesting on its own without turning up the volume and irritating everybody in the room. When you brainstorm on nontraditiona media placements, can you “see” things different ways, and make them into something new in way that supports the message?
- See things neutrally. What else is white and fluff, what else is round? Break down what you want to say and how you want to say it, and try to find a commonality. You’ll see this lots here…. as I get my act together.